Pink may not always get the best press. At best it’s seen as sickly sweet, at worst it’s associated with sexist attitudes and gender stereotyping.

Feelings about the colour run so high that there’s even a campaign group called Pink Stinks!

But that’s all set to change this season, with what’s being called ‘millennial pink’ storming the runways. And appropriately in an age of gender fluidity, the shade is also taking over the menswear shows.

It’s hard to imagine now, but historically pink was associated with more with boys, being a diluted version of military red. Conversely, blue was seen as a feminine shade.

The blue Edwardian sailor suit signalled a change, but it wasn’t until the 1980s that marketing bods saw an opportunity and the blue/pink gender divide took hold.

Three decades later pink may be a unisex shade once more, but if you’re not sold, here are some more reasons to love pink...

1 – It’s politically neutral, but...

2 – it is the colour of the feminist revolution!

3 – It’s known to have a ‘tranquilising’ effect on your mood.

4 – It has so many positive connotations! “Think pink”, “tickled pink”!

If that’s not reason enough, maybe you’ll be tempted by these new-in spring essentials...

Go boho with this bell sleeve blouse. Loose, layered and with subtle embroidery detail to the neckline, this is the perfect day-to-night piece for spring.

One of the hottest trends of the season is the Bardot neckline, making this frill detail top a great way to update your wardrobe in an instant.

Take the pink trend to a spring wedding or the races with this gorgeous dip hem dress.

Give your wardrobe a vintage twist with this pretty lace detail blouse – perfect for work or play.

Team this asymmetric top with leggings or skinny jeans to create an on-trend, balanced look.